SEO audit is like a “medical check-up” for your website, it allow you to see your website appear in the search results page, from there you will know whether your page ranking boost or drop from time to time. If you want to improve and maintain your website’s ranking, you need to keep track on SEO audit.
Usually how a website will more and more visits is because they are sharing their content in different social platform.
By doing so, people might be able to find interest of the content and click to open it. The action when people click and open the content, it considered as receiving visits from the potential customer.
An extra tip for you, constant update your SEO to maintain the “healthy level” of your website. A basic check-up for your website will be one time of every 4 to 6 months, it will be better to shorten the period of time by doing check-up for your website more frequent.
First, start with crawl. There are many tools that can help you with the audit’s crawl such s SEMrush, Screaming frog SEO spider tool etc. Crawl will be able to help you find out the technical issues like broken links, low quality image and video, page title and duplicated content. Also, search your website manually, see how many pages in your website appears on the SERP, does it appear in the top 3?
Second, make sure your website available online. Make sure it only appears in one instead of many duplicated times.
Third, you need to manage both internal and external links. Always make sure your links are not being deleted as it will result in a broken link.
Fourth, make sure your website speed was not interrupted by anything.
In conclusion, there are many tools for you to use in SEO Malaysia audit. But one thing to keep in mind, make sure you always update your website. When you are consistent, your SEO ranking will take off like never before.